Business + Mindset Coach
Helping good people build great businesses
I help purpose-driven entrepreneurs build successful, values-led businesses so they can make money, make an impact, and know that the two work better as partners than they ever did as rivals.
Business has the power to change the world. But only if the people running them are willing to lead with their values, not just their ambitions. I’m here to help you do both.
Who I Am
Coach. Mentor. Activist. Always learning.
I’m Catherine – a business and mindset coach, mentor, speaker, and someone who believes that the businesses we build should reflect the world we want to live in.
I’ve spent years building and supporting businesses – from running my own creative agency and founding the Society of Virtual Assistants Ireland, to growing a professional network for solicitors and helping countless entrepreneurs get things done. I’ve seen the inside of businesses at every stage, and I’ve learned that what we see on the surface is rarely the full picture.
But somewhere along the way, I had an awakening. I started paying closer attention to the systems we operate in – to how big tech operates, to who profits and who pays the price, to the gap between what companies say and what they do. And I realised that being good at business wasn’t enough. I wanted to use business for good.
I now focus my work at the intersection of business and activism. Not the kind of activism that’s just ticks a box for marketing purposes – the real kind. The kind where you ask uncomfortable questions in the room; where you examine your supply chain, your tools and platforms. Where you use your business as a vehicle for change, whether that’s through the products and services you provide, how you operate and the choices you make, or the social and environmental impact you actively pursue.
I hold a Higher Diploma in Coaching & Coaching Psychology, and I bring that alongside years of hands-on experience in branding, marketing, strategy, and operations. But what I bring most is honesty. I’m not someone who has it all figured out – I’m a lifelong learner navigating the same issues you are. I have learned many valuable lessons on my journey so far, and I’m committed to sharing any knowledge I have with you.
If you believe your business can be both successful and a force for good, I’d love to talk.
How We Can Work Together
Four ways in
Whether you need deep, sustained support or a focused session on a specific skill – there’s a way to work with me that fits where you are right now.
Flagship Programme
The Focus Lab
An 8-week programme for entrepreneurs who are ready to stop spinning and start building with intention. Protected time, honest guidance, real progress.
Learn more →Individual Support
1:1 Coaching & Mentoring
Dedicated, personalised support as you navigate the messy middle of building a values-led business. Your space, your pace.
Learn more →Standalone Sessions
Workshops
Hands-on sessions on specific topics — from context engineering for AI to intentional tech use. Learn something useful, leave with something done.
Learn more →Events & Organisations
Speaking
Honest, practical talks about values-led business, ethical AI, business activism, and why success and integrity make better partners than rivals.
Learn more →Flagship Programme
The Focus Lab
Where purpose-driven entrepreneurs carve out the time to do the work that matters.
Your business deserves the same attention you give everyone else’s.
You spend your days working in your business – serving clients, managing the day-to-day, keeping all the plates spinning. But when was the last time you actually sat down and worked on it? On the strategy, the direction, the things that would genuinely move the needle?
And when you do find a moment, maybe the guilt creeps in. You wonder whether your business even matters when the world feels like it’s falling apart; whether you can keep using certain tools and platforms and still sleep at night; whether it’s possible to be ambitious, principled, and actively working toward a better world – all at the same time.
It is. And The Focus Lab is where you prove it to yourself.
The Focus Lab is an 8-week programme for purpose-driven entrepreneurs who are ready to stop spinning and start building with intention. It’s not a course. There are no modules, no webinars to catch up on, no downloadable resources gathering dust on your desktop. This is protected time to actually do the work – with guidance, accountability and a small group of people who get it.
What’s Included
Less content. More action. All values.
360-Degree Insight Survey
An anonymous survey sent to your family, friends, and peers to surface blind spots, strengths, and patterns you can’t see from the inside. I compile the responses into a personal report and walk you through the findings privately.
90-Minute Strategy Deep Dive
A one-to-one session to reflect on where you’ve been and where you are. We’ll identify what’s working, what’s not, clarify your values and goals, and draft a strategy and action plan.
3 Online Co-Working Sessions (2hrs each)
Focused working time with the group. Cameras on, heads down, work getting done. I’m there for guidance and support on each session while you implement your plan.
3 In-Person Deep Work Days (10am–5pm)
Full days together in person (Saturday’s – Cork City). Redraft your website copy, build a new service, create content campaigns – whatever your strategy calls for. The energy of the group makes all the difference – You need to be able to commit to showing up to at least two of the three.
1:1 Coaching Session (1hr)
An additional private session to use whenever you need it during the 8 weeks.
Voice Note Support (Mon–Thu)
Between sessions, reach me by voice note for questions, soundboarding, and a gentle kick up the backside. Because sometimes you just need someone to say “you’ve got this!.”
What You’ll Walk Away With
Protected time to work on your business – so you can grow it in a way you’re proud of.
- Clarity on your direction, your goals, and what actually needs to happen next
- Confidence that your business is aligned with your values – not at odds with them
- Real, tangible progress on the projects and tasks that move the needle
- A deeper understanding of yourself – your strengths, your blind spots, and how others experience you
- The ability to show up for your business proudly, knowing you’re doing it right
- A weight lifted with less guilt, less overwhelm, more momentum
The next cycle starts in April 2026. Places are limited to keep the group small and the support personal.
If this sounds like what you’ve been looking for, I’d love to have a conversation.
Individual Support
1:1 Coaching & Mentoring
Sometimes you need more than a programme. You need someone who gets it.
My 1:1 coaching and mentoring is for purpose-driven entrepreneurs who want dedicated, personalised support as they navigate the messy middle of building a values-led business. Whether you’re wrestling with a specific challenge, rethinking your direction, figuring out how your business can be a force for change, or just need someone in your corner who’ll be honest with you – this is your space.
I bring coaching psychology, years of hands-on business experience, and a deep understanding of the tension between ambition, integrity, and the desire to make a real difference. Sessions are tailored entirely to you – your business, your goals, your values. No templates. No one-size-fits-all advice. Just honest, grounded support from someone who’s navigating the same challenges and believes your business can be both successful and a vehicle for good.
If you’re interested in working together, drop me a message.
Coaching for Good – Pro Bono Sessions
Building something with purpose but can’t stretch to coaching right now? Each month I offer two free one-hour coaching sessions to entrepreneurs running social enterprises, values-led businesses, or ventures working to make a positive impact. It’s not an ongoing relationship, but it is a proper, focused session to help you move forward on what matters most.
Apply for a session →The Good Business Chat
A free monthly Zoom session for business owners who feel the weight of the world while trying to run a business. There’s no set agenda, just a safe space to be honest about what you’re feeling, share ideas for positive change, and remember that you’re not alone in caring this much. Open to everyone, but please apply through the form below.
Register your interest →Standalone Sessions
Workshops
Learn something useful. Leave with something done.
Hands-on sessions designed to give you practical skills you can use immediately. No fluff, no filler – just focused learning with plenty of time to do the work during the session. Available for individuals or delivered in-house for teams and organisations.
Context Engineering: Own Your AI Toolkit
Stop being held hostage by technology.
You’ve spent months trusting a platform and feeding it information about your business – your brand voice, your ideal client details, your goals and objectives – and now you feel stuck with it. What happens when that platform changes its pricing, its policies, or its ethics? What happens when a better tool comes along?
In this workshop, you’ll build your own portable context vault – a structured collection of information about you and your business, in formats you can take anywhere and share with human helpers or AI tools, as needed.
- A complete context vault you built during the session
- The freedom to move between AI tools without starting from scratch
- Better AI outputs immediately, because your context will be clearer and more structured
- The confidence to make values-aligned choices about which platforms you use
More workshops coming soon. Get in touch if there’s a topic you’d love covered.
20% of all workshop fees earned are donated to support causes that are making a difference in the world – more details to come.
Events & Organisations
Speaking
Talks that start conversations, not just fill time slots.
I speak about the things that matter to me and the people I work with: how to build a business that’s both successful and a force for good, how to use technology with intention, and why being a business owner and an activist aren’t contradictions – they’re a competitive advantage. My talks are honest, practical, and grounded in real experience.
Available for conferences, corporate events, panels, webinars, podcasts, and in-house team sessions. Each talk is tailored to your audience and format.
Speaking Topics
Building a Business Around Values and Purpose
What it actually looks like to build a successful business that’s grounded in values – from the daily decisions to the bigger strategic choices. Honest, practical, and drawn from real experience of navigating the tension between growth and integrity.
Business and Activism: Why You Don’t Have to Choose
Business has enormous power to drive change – but only if the people inside it are willing to lead differently. This talk explores what business activism actually looks like in practice: speaking uncomfortable truths, examining your systems, and using your business as a vehicle for positive impact.
Intentional and Ethical AI Use
Cutting through the hype and the fear to explore how business owners can use AI thoughtfully – getting real value while making intentional choices about which platforms we support and where we draw the line.
Context Engineering: Taking Control of Your AI Toolkit
How to build a portable vault of structured business information so you can move freely between AI tools, get better outputs, and make values-aligned technology choices.
If you’re looking for a speaker who’ll bring substance, warmth, and a perspective your audience will remember, we should chat.
Please note: 20% of all speaking fees earned are donated to support causes that are making a difference in the world – more details to come.
Let’s build something that matters
Whether it’s the programme, coaching, a workshop, or a speaking gig, I’d love to hear from someone who believes business can be a force for good.
Get in Touch